With creativity and innovation in mind and doubt of failure in their hearts, many entrepreneurs have started some of the most bizarre startups in India and turned them into million-dollar businesses.

Let’s have a look at some of these bizarre business ideas:

1) Samosa Singh

First things first: India’s most loved snack now comes in many flavours from kadhai paneer, butter chicken to chocolate samosa. Samosa Singh focuses on crispness while reducing the calorie intake by 35-40%. This innovation is bizarre as it not only caters to different taste buds but also makes a snack part of a healthy diet plan. 

2) BookMyChotu

Now you can hire people to stand in queues on your behalf. This helps during long lines in front of government banks, trending restaurants or railway counters. This bizarre startup sends people to help you avoid long queues. We all know how people died standing in long queues during demonetization. This startup might be helpful for elderly people, those who are ill, or pregnant women who must avoid long waiting lines.

3) Rent a mourner

If someone could be hired to stand for you in a long queue, then why not hire them to stand by and mourn when your loved ones have passed away? A truly bizarre startup idea where people are hired to mourn in funerals when the family wants a larger gathering. Truly innovative according to the needs of the hour, as individualism is increasing, people are usually left alone when their time is near. 

4) Rent a boyfriend 

Another bizarre startup, well, this time you are not hiring someone to mourn over your loved one, but to act as your loved one. Yes, you read it right. This Mumbai-based startup allows girls to hire men who can go with them to parties and events and act as their boyfriend. Surely the world is turning into a place where you can monetise 

relations and also buy relatives when you have money. So bizarre, right? 

5 ) e-prasad app

If anything and everything is available digitally, then why not spirituality? This app is a haven for devotees who need blessings from home. Given the busy routine of people nowadays, this app helps them book online prasad from many major temples in India, such as Tirupati, Vaishno Devi, and Shirdi. This app also organises pooja in temples through online booking. This is especially helpful for elders who can’t travel long distances but want to earn punya in their last times.

6 ) Vitality air

Living in a polluted city? Missing the mountains? Don’t worry, fresh mountain air right at your doorstep. Yes, this startup sells fresh Himalayan air in sealed bottles. So that your mind, body and soul can detoxify itself from the city’s dirt. According to a World Health Organisation report, 9 out of 10 most polluted cities in the world are in India. This creates demand for healthy, pollution-free air, which can now be delivered to your doorstep.

So these were some of the bizarre startups currently operating in India with full swing and bringing a change in the way we see things (like chocolate in a Samosa, unimaginable earlier, right, but possible now). Thanks to these ventures, startup culture in India has made history with 73 startups becoming unicorns ( valued $1 billion or more) , according to Hurun India Unicorn report 2025. India is the third-largest startup ecosystem in the world, after the United States and China.